Dirty lander – This website has both a huge cookie popoup and a mailing list popup, right when you land on the page. Pesky. While unsolicited newsletter popups work in many cases, asking me to sign up within a second of landing on your home page is not one of those cases.
Busy ATF – I didn’t capture a GIF, but the yellow-green circles all grow and shrink in size. I’m not sure what this has to do with the business, but it’s very distracting. In addition, my mouse pointer is hijacked and turned into a smaller yellow-green circle, which actually makes navigation harder. I don’t like that.
A little too much action on the ATF
Weird layout – While I think uniqueness is good, this design is a little over the top for me for a basic service. Explainer text on the right is long and uses the word “empower”, which is a “what do we say?” word. Language selector overlaps the headline a little. So much effort expended on design, but a mistake was still made there!
Yikes animations – Continuing with the weird design stuff, these bubbles all float in as you scroll, then float out again.
So many animations
My problem with this is signal-to-noise. This is a pretty animation, but conveys the information annoyingly and inefficiently. Arguably be more impressive to simply have a dense list of customers rather trying to razzle-dazzle me with large moving circles.
Extreme spacing – More on information density: On a good landing page you can scroll somewhere and read or look at something. On this page, you get stuck in animation dead zones that convey no information.
If you randomly stop scrolling on the page, you’ll probably end up in an info dead zone.
It really kills the interest. Why should I keep reading?
Overboard with the circles – These yellow-green circles are everywhere but there is no indication how they connect to Vaayu’s product. They animate in and out, cross the screen, grow and shrink, but don’t convey any meaning.
Explainer fonts are comically small – I’m going to guess that this page misses some accessibility marks for font color, background color, and font sizes.
Can you read the explainer?
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