Quick Take: Everyone Will Talk About It

Promo Landing Page

Jun 12, 2024

Great page! To avoid confusion, this company is called “Promo”. A few things:

1. Headline is great – “Scroll-stopping Instagram videos that EVERYONE will talk about.” If you’re an IG creator, this stokes your curiousity so you keep reading. They’re speaking in the words of their prospects! Compare to a bad (and typical) alternative: “Create great Instagram videos easily”
2. Has scroll indication – Promo could have covered the whole page with the landing hero, but they didn’t. Some images are cut off at the bottom which is an instant visual indication that there is more to see. Using cover backgrounds is often an aesthetic choice, but it makes your prospects think “Is there more to see?” Don’t make them think.
3. Turn negative to positive – “Stand out & get results with stunning video ads you create on your own.” One of the marks of good copywriting is turning negatives into postives. It would be easy to see “video ads you create on your own” as a negative – you have to do the work of making the video! But with Promo, you create “stunning video ads” yourself so you have created something amazing! This taps into the desire that a lot of us have to build and make things (just like Ikea does it).
4. Small improvement: Take out the “and” in #3 – “And” is often a stop word. Try saying less, like: “Get results with stunning video ads you create on your own” or “Stand out with stunning video ads you create on your own.”