Two problems with this page are the video and the lack of specificity (a common problem with agency pages). Also some tech issues:
Not really sure what they do – On landing, Moburst plays a video (doesn’t work on Firefox) and says, “Ready to experience hypergrowth?” While the brand animation indicates the type of client they’re working for, “hypergrowth” is too generic to rope me in. I have to look at the title bar in my browser that I see they’re a “Mobile Marketing and Digital Marketing Agency.”! Too hard.
Massive video plays on load" – Moburst plays a gigantic video when I visit the page - and you can’t stop/pause it.
Video is lame" – The video imagery don’t add anything to the sales process - it’s just a bunch of shapes and colors. Flashy instead of informative. The video lists out what they do, but that means a prospect has to wait even longer to find out what the company does (versus just reading). (see below on the video text)
Brand animation stutters – If the animation of your “brands you’ve worked with” stutters on your home page, you’re doing it wrong.
Loading way too much stuff – How many huge videos do you need on your home page?
Lots of huge videos files being loaded!
Lazy loading above the fold – Images above the fold should not be lazy loaded, but the logo is (and maybe other stuff, but I didn’t check…).
Don’t lazy load above the fold.
Why not? Because you want everything above the fold to appear instantly. Likely has to do with a Wordpress plugin.
Let’s do some video text improvements
Pretty generic right now:
Growth Done Right.
STRATEGY – Plan each step to become the category leader
PRODUCT – Redefine your users’ journey to make the ultimate impact
CREATIVE – Inspire your audience with amazing storytelling
ORGANIC – Conquer the first rankings using data and bold actions
MEDIA – Growth hack each media source and over-achieve your growth goal
(Since this is what they do, why don’t they just write it out instead of making a prospect watch video?)
Now, let’s improve two of those for fun (in 30 seconds):
ORGANIC – Mashup our “system” and your data to get ranked first
MEDIA – We use the Mo-Media method to blow away your growth goals
“Mo-Media Method” makes it sound secret and proprietary - and maybe it is!
Need to find out how to fix your home page or landing page?
