Quick Take: A Product Page For Aware Customers

Kombu Drinks Product Page Above the Fold

May 10, 2024

“Aware” ecom detail page from Kombu Drinks!

Since there isn’t ANY info about the product above the fold (like the fact that it’s kombucha), Kombu is targeting “aware” purchasers - people that have already bought from them before.

This page just wouldn’t work well if you arrived from a Google search for “kombucha drinks” - but it’s great for focusing previous customers on making a purchase. Great page for an ad with a discount.

I’m not a fan of affordances like the “scroll” text on the left and the super huge text on desktop when you scroll.

Contrast between the text and background is not quite high enough for a AAA rating, so it’s probably a little hard to read for some people.